Streamlined, Secure & High-Impact Checkout Solutions for Retail Stores
Welcome to The Display Rack, your trusted partner for premium cash counters designed specifically for retail stores, boutiques, supermarkets, convenience outlets and high-traffic POS zones. Our cash counter fixtures are engineered not just for transactions but to enhance the checkout experience, optimize space, support merchandising and reinforce brand identity.
Whether you’re setting up a new store, upgrading your checkout zone or rolling out cash counters across multiple outlets — our solutions combine functionality, flexibility and aesthetic appeal for long-term retail performance.
Trusted by more than 1500+ clients
Key features
Efficient checkout workflow
Designed to support fast scanning, payment and bagging, reducing customer wait times.
Integrated POS readiness
Dedicated space for card terminals, cash drawers, mobile payments and cable routing
Secure storage & durability
Lockable drawers/cabinets, robust materials built for high-traffic retail.
Impulse merchandising zone
The cash counter often doubles as a last-minute sales opportunity—featuring display surfaces or shelving for add-ons near the till.
Customizable design & branding:
Options for finishes, signage, custom shapes (L-shape, U-shape), sizes and store-brand colours.
Types of Cash Counters We Offer
1. Standard Straight Cash Counters
Ideal for single-lane checkout with a straight layout, efficient for small to medium stores.
2. L-Shaped Cash Counters
Provides extra surface area for bagging zone or merchandise displays—ideal for medium/high traffic stores.
3. U-Shaped or Multi-Lane Counter Systems
Designed for large retailers or supermarkets needing multiple checkout lanes, queuing lanes, and separate bagging/storage zones.
4. Compact / Non-Conveyor Cash Counters
For smaller stores, kiosks or mobile retail setups where full checkout lanes aren’t needed.
5. Cash Counters with Display Integration
Counters that include glass shelves/display panels at the front or side—great for high-margin items, last-minute purchases and showcasing your brand.
Materials & Finishes
Our racks are available in:
Powder-Coated Mild Steel (MS)
Stainless Steel (SS)
Custom signage/header boards
Acrylic & Glass for Premium Display


Why Choose Us?
End-to-End Custom Solutions
Racks designed exclusively for your space – Avoid costly mismatches with bespoke designs for Mumbai’s unique retail layouts.
Eco-Compliance Made Easy
Meet Mumbai’s sustainability mandates – Solar-powered production, recycled materials & low carbon footprint.
Fast Local Delivery
Get racks installed in 3-7 days – Priority manufacturing & logistics for Mumbai, Thane & Navi Mumbai.
Fast Local Delivery
Get racks installed in 3-7 days – Priority manufacturing & logistics for Mumbai, Thane & Navi Mumbai.
Zero-Hassle Compliance
GST billing & quality certification included – Seamless paperwork for corporates, malls, and chains.
Sales-Boosting Designs
Revenue-focused layouts – Racks proven to increase product visibility & sales (data from 50+ Mumbai stores).
FAQs
Yes — we offer customization in size (length, depth, height), finish, colour, front-panel design, signage header and layout orientation.
Absolutely. We build counters to support high throughput, multiple lanes, bagging zones and heavy retail traffic.
We use powder-coated steel or strong laminate/wood finishes, stainless steel tops, robust cabinets/drawers—designed for daily high-use retail environments
7–14 working days depending on order size and customization.
Yes — our counters can integrate display panels, shelving, glass fronts, and point-of-sale merchandising space for last-minute purchase opportunities.
We needed racks that could handle Mumbai’s humidity and heavy footfall. Their stainless-steel gondola shelves transformed our Andheri store – no rust even after monsoons! Sales up 18% with better product visibility.